Forget college essays and ramen noodles — Coco Gauff just became a multi-millionaire before most people finish undergrad. According to Forbes, the 20-year-old tennis superstar raked in a jaw-dropping $27.1 million in 2024… and fans are losing it.
Yes, you read that right. Twenty-seven. Million. Dollars.
While $7.1 million came from her on-court winnings (thanks to her Grand Slam grit), the real jaw-dropper is the $20 million she pulled in from endorsements. That’s right — Gauff is now officially the third-highest-paid tennis player in the world, trailing only tennis legends Novak Djokovic and Iga Swiatek. Serena fans? They’re stunned, proud, and maybe just a little envious.
What’s the secret to Gauff’s off-court empire? Well, it helps when brands literally line up to hand you bags of cash. From New Balance to Rolex, Bose to Barilla, Coco’s endorsement portfolio reads like a who’s-who of luxury meets lifestyle. And don’t forget her glowing social media presence — Gen Z loves her, and Gen Z buys what she wears.
But it’s not just about money. Coco’s maturity, activism, and confidence have made her more than just a tennis player — she’s a brand. A voice. A movement.
“She’s the Serena of the TikTok generation,” one fan tweeted. Another asked, “Can she run for president too?”
With the 2025 season approaching and her star rising faster than a Gauff forehand winner, it’s safe to say this isn’t a fluke. It’s a takeover.
$27 million at 20? That’s not just a flex — that’s a full-blown serve-and-volley domination of both the tennis court and the business world.
