She ruled the tennis court with an iron forehand and a closet full of fire — but now that Serena Williams has hung up her racket (at least for now), she’s swinging for a whole new arena: business. But not everyone’s cheering from the sidelines.
From beauty brands and fashion labels to VC investments and digital ventures, Serena’s post-court empire is booming… or is it? Fans and critics alike are side-eyeing some of her latest moves — and wondering whether the GOAT of tennis is taking on too much, too fast.
Her luxury fashion line? Critics say the prices are sky-high and the drops are oddly timed. That crypto partnership? Yeah, that one raised a few perfectly arched brows. And don’t even get us started on the “wellness” product that had influencers baffled (and maybe a bit bloated).
Sure, Serena’s got star power and a business-savvy brain — no one’s denying that. But whispers from insiders hint that some of these ventures are more style than substance, and not everyone is buying the glam she’s selling.
Is Serena building a legacy brand… or just slapping her name on shiny projects? Either way, she’s commanding headlines once again, just as effortlessly as she once commanded centre court.
One thing’s for sure: whether she’s serving aces or skincare, Serena doesn’t do “quiet.” The only question is — will her empire be a grand slam or a glam scam?
Stay tuned. This match is far from over.
