Serena Williams may have stepped away from professional tennis in 2022, but her financial legacy continues to soar. In 2025, her net worth has hit an astounding $350 million, solidifying her status as one of the richest female athletes of all time.
Prize Money & Prize Earnings
Over her elite career, Serena amassed more than $94.8 million in prize money—the highest amount ever earned by a female tennis player. Her dominance on the court earns her legendary status, but the cash was just the beginning.
Endorsements & Brand Deals
What skyrocketed her wealth was her star power off the court. As a long-standing Nike ambassador since 2003—with a signature line and her name on a building at Nike HQ —Serena was just getting started . Gatorade, Gucci, JPMorgan Chase, Beats by Dre, Ford, and Aston Martin followed, boosting her annual earnings into the tens of millions during her playing days.
Serena Ventures & Investments
Retirement didn’t slow her down. In 2017, Serena launched Serena Ventures, a VC firm backing over 85 startups, including 14 unicorns—a phenomenal achievement for any investor .Her earnings through investing and equity have become a cornerstone of her financial empire.
Real Estate & Sports Franchise Ownership
Serena also invests in lifestyle and sports: she’s a minority owner of the Miami Dolphins, co-owner of Angel City FC, and part of the LA Golf Club—Jennifer and Alexis Ohanian’s venture. Plus, her luxurious real estate portfolio includes a lavish Florida mansion, purchased for approximately $6.6 million.
Media, Fashion & Beyond
Add to that her work in fashion (Wyn Beauty, past HSN line), media production (Netflix series), and writing—and you’ve got a diversified, income-generating machine that extends far beyond tennis.
Why $350 Million Leaves You Speechless
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Trailblazing earnings: Serena remains the highest-earning female athlete ever.
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Business savvy: Shifting seamlessly from athlete to entrepreneur and investor.
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Legacy leverage: Successfully monetizes her global brand across industries.
Serena Williams isn’t just a tennis legend—she’s a business powerhouse whose $350 million net worth in 2025 cements her place among the world’s wealthiest self-made women.
Her story isn’t just about titles—it’s proof that determination, vision, and smart investing can turn sporting greatness into generational wealth.
