Coco Gauff is on an absolute roll — not only did she just be named the highest-paid female athlete in the world, but within days she’s already signed a massive new brand partnership that’s turning heads across sports and business alike.
At just 21 years old, Gauff has cemented her place among the greatest tennis stars of her generation. According to leading sports business reports, she topped Sportico’s annual highest-paid female athletes list for the third straight year, earning an estimated $31 million in total income in 2025 thanks to on-court results and a dazzling lineup of endorsements. Tennis.com
But Gauff isn’t stopping there — she has just added Mercedes-Benz to her growing portfolio of global partnerships, stepping into a new role as a global brand ambassador for one of the world’s most iconic luxury automotive brands. Women’s Tennis Blog
The Mercedes-Benz deal wasn’t just the next logical step — it sends a bold message. The German automaker unveiled Gauff as a face of the brand with striking visuals of her posing with sleek vehicles, combining her athletic prowess with the elegance and power Mercedes represents. “Power. Precision. Play without limits,” the brand’s caption read, perfectly mirroring Gauff’s own competitive DNA. Tennis.com
In her announcement, Gauff explained why this partnership resonates with her personally: for her, tennis has always been about more than just victories — it’s about passion, growth, and pushing boundaries. That same ethos, she says, aligns seamlessly with Mercedes-Benz’s own mission. Women’s Tennis Blog
What makes this moment even more electric is the timing. To land such a prestigious partnership immediately after claiming the top spot in earnings shows how deeply brands value not just Gauff’s athletic achievements — but her influence, image, and global appeal. With deals already in place with New Balance, Rolex, Bose and more, Mercedes adds another jewel to a sponsorship crown that already spans fashion, lifestyle and sport. Tennis World USA
This isn’t just a brand deal — it’s a cultural moment. When a major luxury name like Mercedes-Benz attaches itself to a young woman athlete, it’s a sign of shifting tides in how female sports stars are valued, marketed and celebrated on the world stage. It reflects how athletic performance, personality and platform can translate into global cultural relevance.
For fans watching Gauff’s career, this isn’t merely another sponsorship headline — it’s proof that she’s building a legacy. She’s not just winning matches; she’s shaping the future of women’s sports, business and influence.
As Gauff continues to grow both on and off the court, the Mercedes-Benz partnership shows that her journey is only accelerating. Watch this space — because Coco Gauff is just getting started.
