After inspiring Coco Gauff & Cameron Norrie, Carlos Alcaraz jokes about deserving payment from Ibiza for the publicity at Wimbledon

Carlos Alcaraz may have just served up the most unexpected winner of Wimbledon 2025 — and this time, it wasn’t on Centre Court. The Spanish sensation, fresh off dazzling crowds with his tennis wizardry, is now stealing headlines for his off-court influence too. After Coco Gauff and Cameron Norrie both casually name-dropped Ibiza in their post-match interviews — revealing the iconic party island as their offseason getaway of choice — fans started connecting the dots. The common thread? A certain fun-loving, high-energy Spaniard named Carlos Alcaraz.

It didn’t take long for Alcaraz to catch wind of the Ibiza references, and in true cheeky Alcaraz fashion, he responded with a grin: “Everyone’s going to Ibiza now — I should get a cut from the tourism board, no?” Cue the laughter — and probably a few raised eyebrows over at the Balearic Islands’ marketing department.

The idea of Wimbledon turning into a soft ad for Ibiza wasn’t on anyone’s bingo card, but Carlos has always brought a different kind of spark to tennis. His vibrant energy, love for music, and effortless cool have made him a fan favorite. But now, apparently, he’s also low-key boosting Spanish tourism. Not bad for a 22-year-old.

Coco Gauff mentioned during her post-match presser that she needed an “Ibiza reset” after the clay season grind — citing Alcaraz as her inspiration for unplugging with some sunshine and music. Meanwhile, Cameron Norrie cheekily admitted he had “taken a page from Carlos’ book” when it came to summer downtime. One trip to Alcaraz’s Instagram, filled with beach shots and sunset DJ sets, and you understand the hype.

But beyond the humor, there’s a real story here about Alcaraz’s growing cultural influence. He’s no longer just the future of tennis — he’s part of the lifestyle conversation. Whether it’s rocking sleeveless kits, hanging out with football stars, or now subtly marketing Ibiza, Alcaraz is showing that athletes can shape narratives both on and off the court.

And if the Ibiza tourism board is listening — maybe it’s time to cut him a check. Or at least offer him a villa with his name on it. “Casa Alcaraz” does have a nice ring to it, don’t you think?

Until then, fans can enjoy his flair, finesse, and — apparently — travel tips. Wimbledon may be about strawberries and serves, but thanks to Carlos, Ibiza’s now in season too.

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