Ash Barty knows how to shock the world — and she’s done it again. The former World No.1 and undisputed queen of graceful exits just dropped another unexpected bombshell: she’s officially stepping into the corporate spotlight… and fans are very much in their feelings.
After retiring from tennis in 2022 while still ranked No.1, Ash promised she’d live life on her terms — and she wasn’t kidding. This week, she revealed her next move: joining the board of directors for an Australian fintech startup with global ambitions. Yep, Ash Barty, the girl who made Roland Garros clay her kingdom, is now diving headfirst into the world of tech and finance.
Cue the internet meltdown.
“She’s turning into the Serena of startups!” wrote one fan on X. Another chimed in, “I was hoping for a comeback. But okay… CEO energy suits her.”
The move is bold, no doubt. Barty isn’t just a brand ambassador — she’s got equity, influence, and a seat at the table. Insiders say her focus is helping young Aussies gain access to smarter financial tools. It’s all very grown-up, very future-forward… and very Barty.
But some fans are quietly devastated. Social media is buzzing with questions: Does this mean the door is shut on any tennis comeback? Has she traded racquets for spreadsheets forever?
The answer? Kind of.
In her announcement, Ash admitted she misses the game “every single day” — but added that she’s found a different kind of fulfillment through new passions. “I still love tennis. I just don’t need to be on the tour to feel complete,” she said.
Translation: Don’t hold your breath for a Wimbledon wildcard, but never say never.
Meanwhile, supporters are loving the fact that Ash continues to reinvent herself — and win — off the court. From children’s book author to expectant mum, now business boss? She’s building a résumé as versatile as her backhand.
And let’s be honest, this is peak Barty. Quietly confident, purpose-driven, and not one to follow the crowd. While others cling to the court, Ash is redefining what post-retirement success looks like. Not with noise — but with class.
So yes, she might be leaving tennis behind… for now. But if we’ve learned anything about Ash Barty, it’s that she never truly leaves — she just levels up.
And honestly? We’re all still following her lead.
