Coco Gauff’s First Paycheck Came at 10 Playing a Young Serena—Now She’s the Face of Tennis and $35M Richer

Long before Coco Gauff became the powerhouse of modern tennis, she was a ten-year-old with a dream—and a role in a commercial that would unknowingly predict her future. Her first paycheck? Portraying a young Serena Williams. Let that sink in: the girl destined to electrify courts around the world began by channeling the legend who inspired her.

It wasn’t just a cute casting decision. It was a moment of foreshadowing so perfect it could’ve been scripted by Hollywood. Coco wasn’t just acting—she was already absorbing the mentality, the swagger, the ambition that Serena embodied. And it stuck.

Fast forward to today, and Coco Gauff is no one’s understudy. With millions in endorsements, a Grand Slam title, and a fanbase that spans generations, she’s carved out her own lane. She’s not “the next Serena”—she’s the first Coco. And her journey from commercial sets to championship courts proves she was always destined for this stage.

That $35 million net worth? It’s not just money—it’s momentum. It’s proof that young Black girls can lead, shine, and redefine the game on their own terms. Coco didn’t just follow a blueprint. She picked up where Serena left off and elevated it with her own fire.

The tennis world watched her pretend to be a champion at 10. Now? She is one—and she’s just getting started.

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