When Dawn Staley, head coach of the South Carolina Gamecocks, donned a black hoodie emblazoned with the phrase “Everyone Watches Women’s Sports,” she wasn’t just making a fashion statement—she was championing a cause. This bold move resonated far beyond the basketball court, igniting conversations and inspiring a surge of support for women’s athletics.
The hoodie, created by Togethxr—a media and apparel company founded by sports icons Sue Bird, Alex Morgan, Simone Manuel, and Chloe Kim—was designed to counter the outdated notion that women’s sports lack viewership. Staley’s decision to wear it during a high-profile game against LSU brought unprecedented attention to the message.
The impact was immediate. Within minutes of Staley’s appearance in the hoodie, social media platforms buzzed with discussions, and the hoodie sold out rapidly. Jessica Robertson, Togethxr’s co-founder, noted the overwhelming response, emphasizing the significance of Staley’s endorsement in amplifying their mission to elevate women’s sports.
Staley’s influence extends beyond her coaching accolades; she’s become a cultural icon who uses her platform to advocate for equality and representation. By integrating fashion with activism, she challenges stereotypes and encourages broader support for female athletes.
The phrase “Everyone Watches Women’s Sports” has since transcended its initial context, appearing on apparel at major events like the Paris 2024 Olympics and being embraced by celebrities and public figures. This widespread adoption underscores a growing recognition of the value and appeal of women’s sports on a global scale.
Staley’s sartorial choices continue to make headlines, blending luxury fashion with meaningful messages. Her commitment to advocating for women’s sports through every available avenue—be it coaching, public speaking, or fashion—demonstrates the multifaceted approach needed to drive lasting change.
As the momentum builds, one thing is clear: the world is not only watching women’s sports but also rallying behind the leaders who champion them. Dawn Staley’s fusion of style and substance serves as a powerful reminder of the impact one individual can have in challenging norms and inspiring a movement.
