In a stunning development in the world of sports endorsements, alpine skiing icon Mikaela Shiffrin has signed a record-breaking $312 million deal with global energy drink giant Red Bull. The agreement, believed to be one of the most lucrative athlete sponsorship deals ever, includes not just a massive base amount but also generous weekly performance-based bonuses.
Shiffrin, a two-time Olympic gold medalist and one of the most decorated alpine skiers in history, continues to push boundaries both on and off the slopes. Her partnership with Red Bull marks a new era of influence for female athletes in high-profile commercial agreements, reinforcing her status as a global sports superstar.
According to sources close to the deal, the agreement goes beyond traditional sponsorship. It includes branding rights, exclusive media collaborations, performance incentives, and international marketing campaigns that will showcase Shiffrin as the face of Red Bull’s extreme sports division.
Red Bull, known for backing elite athletes across various disciplines, praised Shiffrin for her unmatched discipline, marketability, and global appeal. The skier, for her part, expressed gratitude and excitement, saying the partnership aligns perfectly with her competitive spirit and long-term goals.
The deal has sent ripples through the sports and business communities, with fans and analysts calling it a “game-changer” for female athlete endorsements. As Shiffrin prepares for another thrilling season, she’ll now do so backed by one of the most powerful brands in the sports world.
