Talk about making money moves — Coco Gauff just left the tennis world shook after Forbes dropped its latest earnings list, and her ranking has fans doing double takes.
At just 20 years old, Gauff has officially landed as the third-highest-paid tennis player in the world in 2024. And no, that’s not just among women — she’s up there with the titans of the sport, full stop.
Even more jaw-dropping? She’s ranked above legends like Rafael Nadal, Emma Raducanu, Carlos Alcaraz, and even Naomi Osaka, who’s known for dominating both the court and the endorsement scene. Social media practically imploded the moment fans saw the numbers: $7.1 million in prize money and a staggering $20 million in endorsements.
One fan on Twitter summed it up perfectly: “She beat Nadal on the Forbes list… This is not a drill. Coco Gauff is a full-blown empire now.”
Gauff’s appeal goes way beyond her killer serve and fierce forehand. She’s young, stylish, outspoken, and incredibly savvy. From rocking custom New Balance kicks to charming TikTok with behind-the-scenes content, Coco knows how to win on the court and on the brand deals.
Her endorsements read like a dream shopping cart: Barilla, Rolex, UPS, Head, New Balance, and Bose, to name just a few. And she’s not just signing deals — she’s becoming the face of these global brands.
“She’s not just an athlete,” one Forbes editor commented. “She’s a cultural phenomenon.”
Gauff hasn’t responded publicly to the Forbes flex, but judging by the glow-up pics on her Instagram, she knows exactly what she’s doing. The world’s watching — and Coco’s cashing in.
