Coco Gauff may have started her professional tennis career as a teenager, but don’t let her age fool you — she’s already building a financial empire that most athletes only dream of. So just how much does Coco Gauff really make? The numbers are jaw-dropping.
As of 2025, Coco Gauff’s estimated career earnings from tennis prize money alone exceed $12 million, thanks to her performances at major tournaments like Wimbledon, the US Open, and the French Open. But that’s just the tip of the iceberg. The real financial power comes from her endorsement deals, which have catapulted her earnings into the stratosphere.
After her breakout performance at Wimbledon in 2019, Gauff quickly became one of the most marketable athletes in the world. Major brands lined up to sign her, and she secured multi-million-dollar deals with giants like New Balance, Barilla, Head, and Bose. Her partnership with New Balance, in particular, includes a custom sneaker line — a rare honor that shows her star power both on and off the court.
Forbes ranked her as one of the highest-paid female athletes in the world, with annual off-court earnings reportedly topping $10 million. This means her total yearly income — between tournament winnings and endorsements — can easily hit $12 to $15 million, making her one of the richest athletes under 25.
But Coco Gauff isn’t just earning big — she’s also spending and investing smartly. In interviews, she’s expressed gratitude for her financial advisors and family, who help her manage wealth wisely. She even revealed that her first major purchase wasn’t flashy; instead, she helped her parents pay off their house. This level of maturity shows she’s not just playing for fame — she’s building long-term success.
Despite her fortune, Gauff remains grounded. She often donates to causes she cares about, supports underprivileged youth, and uses her platform to speak on social justice and equality. Her money hasn’t changed her values — it’s amplified her ability to make a difference.
In a world where fame and fortune can come and go quickly, Coco Gauff is proving she’s here to stay — both as a tennis legend in the making and a savvy young businesswoman. So how much does Coco Gauff really make? Enough to be one of the sport’s biggest earners — and still rising.
