In a groundbreaking development for the NBA, Ja Morant, the explosive point guard for the Memphis Grizzlies, is set to become the new face of the NBA logo starting with the 2025–2026 season. This historic decision marks the first time in over five decades that the league has opted to update its iconic silhouette, traditionally believed to be modeled after Hall of Famer Jerry West.
Morant’s selection is seen as a powerful nod to the league’s evolution—highlighting a shift toward a faster, more athletic, and culturally connected game. Known for his jaw-dropping dunks, fearless drives, and playmaking flair, Morant has rapidly become one of the league’s most marketable and influential stars.
NBA Commissioner Adam Silver praised the move, stating, “Ja represents the energy, creativity, and impact that define the next generation of basketball. This is about honoring the past while boldly stepping into the future.”
The new logo, which is expected to debut during the preseason in October 2025, aims to resonate with younger audiences and reflect the modern spirit of the league. For Morant, it is both a personal milestone and a symbol of a league embracing change and diversity.