Coco Gauff’s ascent in the tennis world hasn’t just been about breaking records on court; it’s also been about breaking the bank. From a prodigious teenager upsetting Venus Williams at Wimbledon to a Grand Slam champion, Gauff has quickly become one of the highest-earning athletes in the sport, and her financial portfolio is nothing short of astounding. If you’ve ever wondered about the true scale of her earnings, prepare to be surprised – the numbers are truly staggering.
While prize money is a significant component of any top tennis player’s income, for Coco Gauff, it’s only one piece of a much larger and more lucrative pie. As of mid-2025, Gauff has already amassed over $27 million in career prize money, placing her among the top 20 all-time female earners in WTA history. Her major victories, like the 2023 US Open and the 2025 French Open, each added multi-million dollar sums to her winnings, including a reported $2.9 million for her recent French Open triumph. The 2024 WTA Finals alone saw her take home a record-setting $4.8 million payout, the highest ever for a tour event.
However, the real “shocking” aspect of Gauff’s wealth comes from her off-court ventures. Endorsement deals, sponsorships, and partnerships have catapulted her into the elite ranks of the highest-paid female athletes globally. In 2024, Forbes recognized Gauff as the highest-earning female athlete, with an estimated total wealth, including endorsements, reaching a whopping $35 million. This figure is a testament to her immense marketability and appeal far beyond the tennis court.
Brands are eager to align themselves with Gauff’s image of youth, talent, integrity, and powerful advocacy. Her endorsement portfolio reads like a who’s who of global companies, including prominent deals with New Balance (which features her own apparel line and an upcoming signature shoe), Barilla, Rolex, Head, Bose, and UPS. These long-term, multi-million dollar agreements often dwarf her on-court winnings in annual income, showcasing the significant financial power of her brand.
What’s truly remarkable is that Gauff has achieved this incredible financial success at just 21 years old, with her entire career still ahead of her. While she’s already accumulated wealth that most can only dream of, Gauff herself has often expressed a grounded perspective on money, admitting to being “indifferent” about lavish spending. This humble approach, combined with her fierce competitiveness and growing list of achievements, ensures that her financial trajectory will only continue to climb, making her one of the most bankable stars in the world of sports. The numbers are indeed shocking, but they are a direct reflection of Coco Gauff’s undeniable impact, both on and off the court.
