Paige Spiranac, golf’s reigning queen of viral headlines, has done it again—this time aiming her signature wit at the very top of the golfing food chain. Following the appointment of a new PGA Tour CEO, Spiranac wasted no time chiming in with a cheeky request that had fans howling and the golf world blinking twice.
So what was the spicy suggestion? Well, Paige cheekily proposed that the PGA Tour introduce—wait for it—a “shirtless caddie” day. Yes, you read that right. While most of the sport’s commentators were analyzing TV rights and LIV Golf negotiations, Spiranac flipped the script in pure Paige fashion by calling for a day dedicated to eye candy… for the ladies.
“Equality in golf means everyone gets a little treat,” she posted with a wink, tagging the newly minted CEO in her playful tweet. “You’ve got the power. Make it happen.”
Cue the internet melting. Fans were immediately divided—but mostly entertained. Some argued she was “setting the game back,” while others admitted that a little humor and levity was exactly what golf needed. One user chimed in, “If Paige ran the Tour, I’d watch every round,” while another replied, “As long as we don’t have to see John Daly shirtless, I’m in.”
This isn’t the first time Spiranac has turned the golfing world on its khaki-clad head. Known for mixing golf knowledge with glamorous photoshoots and tongue-in-cheek takes, Paige has carved out a unique space where golf meets pop culture—and she’s not afraid to stir things up.
Behind the playful jab, however, there may be a deeper truth. The PGA Tour has long battled criticisms of being too stuffy, too traditional, and too, well, beige. Spiranac’s comment—though clearly humorous—underscores the demand for change, fun, and broader appeal. Golf, after all, is desperate for younger audiences and social media traction. And nobody delivers clicks quite like Paige.
The new CEO, still getting his office chair warm, hasn’t responded publicly to her suggestion. But if he’s smart, he’ll know that in 2025, a single tweet from Spiranac can drive more buzz than a trophy ceremony. Whether he takes her up on the shirtless caddie idea (doubtful) or uses the moment to engage a new generation of fans (likely), one thing is clear: Paige is once again proving she’s the unofficial commissioner of golf fun.
And somewhere, a PGA intern is probably pitching the idea to HR… just in case.
