Serena Williams invests in women’s basketball league Unrivaled, now valued at $340 million

Serena Williams has never been the type to sit quietly after retirement. While most sports legends fade into the background, sipping cocktails on yachts and showing up for the occasional charity match, Serena has been playing a whole new game—business domination. Her latest headline-snatching move? Investing in the women’s basketball league Unrivaled, now carrying an eye-popping valuation of $340 million. Yes, you read that right. Three. Hundred. Forty. Million.

This isn’t just another celebrity throwing spare change at a shiny new venture. Serena is swinging for the fences—sorry, the three-point line—with a play that screams power, passion, and purpose. Remember how she dominated tennis courts for decades, rewriting history and building an empire along the way? Well, she’s now bringing that same energy courtside, this time with basketballs instead of rackets.

So why women’s basketball? Serena has always been loud and proud about leveling the playing field for female athletes. For years, women’s sports have been given the budget of a school bake sale while men’s leagues rake in billions. Enter Unrivaled: a league determined to shake the system, spotlight women’s talent, and cash in on the fact that fans are hungry—no, starving—for something fresh and unapologetically fierce. Serena’s investment sends one loud message: women’s basketball is about to blow up, and she’s making sure she’s in the driver’s seat.

Of course, the numbers don’t lie. At a $340 million valuation, Unrivaled isn’t just some passion project—it’s big business. Analysts are already whispering about major sponsorships, streaming rights, and a new era of sports entertainment. The timing couldn’t be better either: the global spotlight on women’s sports is growing brighter, attendance records are being smashed, and TV ratings are climbing faster than Serena chasing down a drop shot at match point.

Fans are eating this up too. Social media exploded within minutes of the news dropping, with basketball lovers and Serena stans alike calling her the “ultimate MVP.” Some even joked that Serena’s next move would be owning an entire sports empire—tennis, basketball, and who knows, maybe football next?

One thing’s certain: Serena Williams didn’t step away from tennis to retire. She stepped away to conquer a bigger court—the world of business and women’s empowerment. With Unrivaled already turning heads at a jaw-dropping valuation, the Queen of Tennis may just be on her way to becoming the Queen of Sports Ownership.

And if history has taught us anything, it’s this: when Serena steps up, the game changes forever.