Ash Barty just pulled off another career twist — and no, it doesn’t involve tennis balls, rackets, or Centre Court applause. This time, the former World No. 1 is serving up something a little more… caffeinated.
In a move absolutely no one saw coming, Ash has launched her very own boutique coffee brand — and the buzz isn’t just coming from the espresso. Fans and business insiders are already calling it “Barty’s boldest ace yet.”
The new venture, cheekily named “Grind & Rise”, features ethically sourced beans, minimalist packaging, and (of course) a wholesome backstory that only Ash could deliver. Inspired by her love of morning rituals and quiet moments, the brand promises to “help you slow down, sip up, and rise to whatever challenge you face.”
Honestly? It’s very on-brand. Quiet strength, natural quality, no need to shout — just like her game.
And let’s be real — if Barty can master backhands, win Wimbledon, write children’s books and casually disappear from tennis at her peak, why wouldn’t she conquer the coffee world too?
But this isn’t just a vanity project. Industry insiders were floored when Ash announced a partnership with one of Australia’s top sustainable growers and revealed plans to distribute across Europe and the U.S. within the next 12 months. Investors are reportedly scrambling to get a sip of the action.
“Most ex-athletes start a podcast. Ash Barty launches a premium lifestyle brand with a five-year growth strategy,” one analyst tweeted. “That’s levels.”
Social media has, of course, exploded. Fans are calling for a Wimbledon-themed roast (“The Grass Is Greener” blend, anyone?) and demanding pop-up cafes at future tennis events. Others are simply thrilled to see their hero thriving — without the constant pressure of the pro tour.
“Every time she shows up with a new project, it’s a win,” wrote one fan. “She’s living her best life — and we’re all just lucky to watch.”
And while she’s made it clear she’s not planning a tennis comeback (yet), her ability to stay relevant — and admired — without hitting a single ball is downright legendary.
Ash Barty might’ve stepped away from the court, but make no mistake: she’s still serving up aces, one perfectly brewed cup at a time.
And if this is what retirement looks like? Pour us a double shot, Ash — we’re all in.
