What Happened to Eugenie Bouchard?
Eugenie “Genie” Bouchard didn’t vanish — she bowed out on her own terms. In the summer of 2025, the Canadian tennis star announced that she would retire from professional tennis, choosing to end her career where it all began: at the National Bank Open in her hometown of Montreal.
Her final singles match came in that tournament, where she lost a hard-fought three-set battle to Belinda Bencic. The emotional moment was made more poignant by her own words: “I’ve given so much to tennis, and it’s given me so much.”
It hasn’t all been smooth sailing. Bouchard’s career was hampered by injuries, including major shoulder surgery and a concussion sustained in a fall at the 2015 U.S. Open, which led to a legal settlement with the USTA.In recent years she played sparingly. Her final tournament was largely symbolic — a full-circle farewell rather than a last push for glory.
Post-tennis, Bouchard has dipped her toes into other ventures, including the growing sport of pickleball and media work. Her decision to retire was presented not as a defeat, but as a transition — “a celebration, not a funeral,” she said.
How Rich Is Eugenie Bouchard?
Estimating the net worth of any athlete involves combining career earnings, endorsements, investments, and residual income. For Bouchard, the picture is mixed — and depends on which source you trust.
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Prize money & tennis earnings: Over her career, Bouchard earned roughly US $6.9 million in tournament prize money.
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Endorsements & deals: During her peak years, she secured deals with brands like Yonex, New Balance, Coca-Cola, Aviva, and others. These deals would have supplemented her tennis earnings.
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Net worth estimates:
• Celebrity Net Worth lists her net worth at US $10 million as of mid-2025.
• RealityTea estimates it at US $11 million for 2025.
• The Economic Times offers a more conservative estimate: US $6 million, citing more modest assumptions on endorsements and post-tennis income.
Given her relatively early retirement and uneven performance in later years, a middle estimate in the USD 6–11 million range seems plausible.
It’s worth noting: much of Bouchard’s financial value comes not just from what she earned on court, but from her brand, media presence, and ability to pivot into new fields. Now, as she leaves the big stage of tennis, her wealth offers flexibility — and room for a second act.
