In a move few saw coming, two-time Wimbledon champion Andy Murray has switched racks to potatoes … yes, you read that right. Fresh from his retirement, the tennis legend has signed on as the new face of Britain’s top potato supplier, Albert Bartlett. It’s a pivot from baseline battles to breakfast spuds, but Murray’s embraced the change — and his wife Kim couldn’t be more thrilled. GB News
Crystal-clear in his announcement was the fact that Murray is stepping fully into a new chapter. Having hung up his racquet after the Paris Olympics, he’s no longer just thinking tennis: the ad campaign for Albert Bartlett is set to roll out across TV, streaming services and social media, showing Murray trading returns and slices for roasties and mash. For a player used to high-stakes Grand Slams, the role might seem light-hearted—but for Murray it’s part of the journey “what’s next”. GB News
And what about Kim? Well, she’s already giving her approval in no uncertain terms. In interviews, Murray revealed that Kim is “a huge fan” of his new ads—and particularly pleased that he’s picked up cooking skills along the way, promising the home front roasted potatoes with champion flair. “My wife’s pretty excited about that too!” Murray said with a cheeky grin. GB News
The deeper story, of course, is about transition and identity. For years, Murray defined himself as the gritty competitor who fought through pain, surgeries and pressure. Now, as he navigates life after elite sport, this partnership shows a softer side: a man who’s ready to explore new horizons while making sure his family life gets a chance to flourish. Kim’s reaction—enthusiastic, supportive, amused—speaks volumes. It’s about trust, adaptability and finding joy in reinvention.
There’s also a subtle message here: even global sports stars can choose something ordinary, fun and human. Potatoes might sound trivial compared to Wimbledon trophies, but for Murray they symbolise a fresh start, domestic comfort and humour. And for Kim, a move from stadium lights to kitchen lights seems just right.
Fans will be watching the campaign with interest: can Murray bring the same intensity to spuds as he did to service games? Regardless, the real win here is the support of the person who watched him vomit on court, chase slams for decades and now sees him turning everyday food into champion moments. Their partnership feels genuine—which is exactly why this story resonates.
So, here’s to Andy Murray: abroad from baseline to baking, but still a champion in his own right. And here’s to Kim Sears: cheering him on, ready for mash-ups and roasties, and clearly happy that the man she loves is exactly where she loves him—to be.
